The passion for fishing
transcends time

GRASSROOTSとはUSのスラングで人から人に伝わる文化やコミュニティーを指す言葉。

釣りとは親から子へ、友から友へ、世代や国境の垣根すら越えて継承され、育まれてきた長い歴史を持つ文化です。

そうした中で、我々が生み出すフィッシングタックルが様々なアングラーに伝わり、愛され続け、そして釣りの文化を継承する輪廻の一部になって欲しい。GRASSROOTSの社名にはそんな願いが込められています。

"GRASSROOTS" is a slang term that refers to a culture or community that is passed on from person to person. Fishing is a culture that has been passed down from parents to children, from friends to friends, and across generations and borders, with a long history of development. In such a context, the fishing tackle we create will be widely passed on to anglers around the world, continuing to be loved, and becoming a part of the cycle of inheriting and preserving the fishing culture. Such a wish is embodied in the name of our company, "GRASSROOTS."